Anisa Johnny

Client

Bravo Collection

Objective

The design problem was to find the correct brand message an express it creatively for the Singapore context. As a brand selling premium, hand-embroidered linen from Europe. The collection’s value proposition had to positioned as premium yet easy to wear in the tropics. Although embroidered linen lasts for decades and can become a precious heirloom, Bravo Collection’s range of wearable garments can be worn in a modern context from ‘beach to boardroom’.

Nadia Bremner set out to develop a contemporary range of easy-to-wear garments made of 100% European linen and preserve the textile heritage of the Ukraine.

Creating a campaign concept to get across your brand message is not easy. Nadia attended my branding workshop, where we went through some quick easy steps to clarify the brand.

A new brand message was developed ‘Beach to Boardroom’ in order to communicate the versatility of her range of linen apparel, which customers might find too precious or not culturally appropriate. This tagline helped the bran communicate the benefits to customers through the website, social media and other branded experiences so customers could better understand the uses of the premium linen collection.

I helped Nadia with developing a vision for her campaign to express the brand message. Included organizing the photo shoot, selecting the photographer, hair & makeup, styling, producing the shoot and organizing a collaboration with Sofitel Sentosa.

A fashion shoot can be daunting for new entrepreneurs so we worked together on all the pre-preparation to ensure the shoot went well. Production includes sourcing a great photographer and working together to ensure the concept is clear, finding a makeup artist who understands your vision; arranging a model casting to find the right talent for the shoot and of course the correct location.

Photography Kevin Lau I Hair & Makeup Queenie Chong I Model JaneF, Now Models I Creative Direction & Production Management Anisa Johnny