Work

Matesai

Founder Emi Weir, had a clear objective in mind and that was to refresh the company’s website design and e-commerce strategy. The pandemic had created an incentive to reassess the brand’s website and improve the product photography. Based abroad we worked together remotely to develop a plan for the website. I was able to put a team together in Singapore and develop lifestyle photography to show how the brand could fit into people’s lives within an urban context.

Photography Kevin Lau I Hair & Makeup Gayathri Menon I Model Julie, Misc Management I Location @Greengaea I Creative Direction & Production Management Anisa Johnny

Bravo Collective

The design problem was to find the correct brand message an express it creatively for the Singapore context. As a brand selling premium, hand-embroidered linen from Europe the collection’s value proposition had to positioned as premium yet easy to wear in the tropics. Although embroidered linen lasts for decades and can become a precious heirloom, Bravo Collection’s range of wearable garments can be worn in a modern context from ‘beach to boardroom’.

A fashion shoot can be daunting for new entrepreneurs, I helped Nadia with developing a vision for her campaign to express the brand message. This included organizing the photo shoot, selecting the photographer, hair & makeup, styling, producing the shoot and organizing a collaboration with Sofitel Sentosa.

Photography Kevin Lau I Hair & Makeup Queenie Chong I Model JaneF, Now Models I Creative Direction & Production Management Anisa Johnny

Clynn By Nature

After attending a branding workshop I was able to help Lynn clarify and refine the company’s brand strategy. Understanding the unique selling point, competitors and distribution was critical to helping Lynn clarify meaning for consumers to keep recognized brand elements. The final brand management strategy was to create unified but distinct product packaging to better promote the premium positioning.

I helped Lynn source a graphic design agency Studio Realize and write the creative brief to ensure a smooth design process. Once the product packaging was refreshed, supporting collaterals for pop-ups and store displays were designed.

Graphic Design Studio Alizee for Clynn By Nature

Wanderlust Hotel, 8M Group

This project came about to continue my post-graduate research in Innovation In Practice. A unique opportunity to create a strategy for the property in the context of the travel industry, the hotel market in Singapore and current international design trends.

A wholly collaborative project, the final design solution included proposing a new business model, brand identity strategy which, if utilized could have been a future-proof solution to the pandemic

This was purely a research project to prove the concept of radical collaboration and the power of design to solve wicked problems for businesses facing uncertainty.

Anisa Johnny - Branding & Marketing, Project Management

David Stokes - Architect & Multi-disciplinary Designer

Enrique Castillo - Urban Designer & Spatial Planner

Jana Dembekalne - Visual Communication

Artisan Singapore 2019

To elevate Singapore-based fashion brands I developed an event that would allow local designers to work with artists and communicate their brands differently. The first of its kind, the two-day event was held at the Tencel™ Studio, Level 2 Cocoon Space at Design Orchard, Singapore. With a team of amazing student volunteers, I curated an exhibition of contemporary art, dance, photography and a pop-up market.