Portfolio

Creative Direction & Project Management

Bravo Collection

Nadia Bremner set out to develop a contemporary range of easy-to-wear garments made of 100% European linen and preserve the textile heritage of the Ukraine.

creating a campaign concept to get across your brand message is not easy. Nadia attended my branding workshop, where we went through some quick easy steps to clarify the brand. A new brand message was developed ‘Beach to Boardroom’ in order to communicate the versatility of her range of linen apparel, which customers might find too precious or not culturally appropriate. This helped to communicate the benefits to customers through the website, social media and other branded experiences so they could better understand the properties of linen.

I helped Nadia with developing a vision for her campaign to express the brand message. Included styling, producing the shoot and negotiating a collaboration with Sofitel Sentosa. A fashion shoot can be daunting for new entrepreneurs so we worked together on all the pre-preparation to ensure the shoot went well. Production includes sourcing a great Photographer, dexterous Makeup Artist, Model casting and location.

Photography Kevin Lau I Creative Direction & Production Anisa Johnny I Model JaneF, NowModels I Makeup Queenie Chong

Packaging & Marketing Collaterals

CLYNN By Nature

CLYNN By Nature’s inspiring founder Chemist Lynn Yap, spent years perfecting formulas for her natural hair care products - spending a considerable sum on design agencies. A branding strategy helped Lynn clarify and refine the company’s positioning to create unified but distinct product packaging and supporting collaterals for two separate ranges in order to reflect a new premium price point.

Brand Strategy & Creative Direction Anisa Johnny I Graphics Studio Realize

Concept Development

Photo Shoot Project Management & Styling

Organizing an impromptu shoot to showcase a mix of local sustainable brands and how they can be used for Christmas.

A no budget or extremely low budget shoot is not something I recommend but the cause was a good one.

Tasks included organizing the location which was kindly sponsored by lyf Funan, organizing a volunteer student photographer and model.

The outcome was a series of photos showcasing how sustainable brand’s product range could fit into contemporary lifestyle. In order to inspire consumers to become more sustainable.

Photography Ajsa Vehovec I Model Kanishka Tripathi I Location sponsored by lyf Funan

Re-branding Strategy

Lifestyle Branding

Wanderlust Hotel

One of my favourite buildings in Singapore this Shophouse turned boutique hotel was used as a Design Thinking case study to demonstrate how different design disciplines can work together to create new solutions. The final design solution (business model, brand and design strategy) was created through a unique collaboration between Anisa Johnny (Branding & Marketing Communications & Project Management), David Stokes (Architect & Multi-disciplinary Designer), Enrique Castillo (Urban Designer & Spatial Planner) and Jana Dembekalne (Visual Communication). This was a purely research project to prove the concept of radical collaboration and the power of design. Thanks to 8M for allowing us to carry out the case study.

Ideation I Interior Architecture I Graphic Design & Brand Development I Project Management