Starting a Fashion Brand

"Having spent an afternoon with Anisa looking over and conducting a branding exercise for our business to launch next year I began to really understand how a cohesive brand story and consistency are key. Thank you for taking the time to review the brand with me, this exercise was tremendously helpful".

Farah Bashir - Founder Sachi Skincare

Supporting Fashion Sustainability

"The Fashion Revolution Singapore committee is so grateful for the hard work and dedicated commitment by the students and Professor Anisa Johnny in co-organizing the Fashion Revolution Day Fashion Show events this year. The care and attention taken to attend to every meticulous detail in planning an event of this scale, from recruiting models to creating marketing material was remarkable.

We were also grateful for the class's initiative in creating art installations and immersive pieces displayed at the Tencel Studio at Design Orchard. Their creativity in exploring sustainability and ethics in fashion was unique and truly brought a new facet to the awareness building of Fashion Revolution. We hope to have the opportunity to collaborate with Raffles in the future to continue driving this important message forward." 

Laura Francois - Country Coordinator Fashion Revolution Singapore

Creating A New Fashion Business

A great business idea stems from having a list of reasons why it is ‘great’. It can be a great product or service. But, the success of a business does not stem from those reasons. All successful businesses have one thing in common.  Their values are consistently communicated to the target audience, making it easy for them to come back for more. In this workshop, Anisa succinctly highlighted this with the examples she gave. More importantly, she guided us in the different ways we can turn our ‘great business idea’ into a successful one. Before the workshop, I was afraid and second-guessed my idea. Now, I’m surging forward with excitement and determination. Thank you Anisa for giving me that aha moment!

Harveen Kaur - New Fashion Entrepreneur

Developing A Brand With Meaning

“Anisa provided unparalleled level of mentorship for House of Sheens. As a fashion start up, our biggest challenges lay in marketing and branding within the Singapore market. Anisa had experience and the knowledge to effectively guide our brand to correctly position ourselves in the market. She also had incredible insight to shaping the brand and making the website, branding and online experience more user friendly. She is exceedingly thoroughly with her advice and really helped us re-brand correctly to attract customers.”

Shireena Shroff Manchharam- Founder House of Sheens