Branding Strategy I Sachi Skincare

"Having spent an afternoon with Anisa looking over and conducting a branding exercise for our business to launch next year I began to really understand how a cohesive brand story and consistency are key. Thank you for taking the time to review the brand with me, this exercise was tremendously helpful".

Farah Bashir - Founder Sachi Skincare

Startup Workshop

“A great business idea stems from having a list of reasons why it is ‘great’. It can be a great product or service. But, the success of a business does not stem from those reasons. All successful businesses have one thing in common. Their values are consistently communicated to the target audience, making it easy for them to come back for more. In this workshop, Anisa succinctly highlighted this with the examples she gave. More importantly, she guided us in the different ways we can turn our ‘great business idea’ into a successful one. Before the workshop, I was afraid and second-guessed my idea. Now, I’m surging forward with excitement and determination. Thank you Anisa for giving me that aha moment!”

Harveen Kaur - New Fashion Entrepreneur

Credit: Students from Raffles College of Higher Education Singapore x Fashion Revolution Singapore 2019

Credit: Designed by Students from Raffles College of Higher Education for Fashion Revolution Singapore 2019.

“Thank you Anisa for giving us the tools we needed to move forward.”

— Naomi Joseph, Simone Irani

Branding Workshop I Gaya Subra

“As a one-women SME and mum, we sometimes forget to take a step back and look at our business from other perspectives or for that matter evaluate what we are doing and whether its right. Ansia’s session on branding allowed me to revisit my brand, its promise, positioning, and overall personality, which I have to admit I put on the side-lines as I was too focused on product development, marketing and events. I definitely look forward to attending more sessions by Anisa to learn from her experience and insights.”

Gaya Subra - Just Gaya's Pte Ltd

Event Management I Fashion Revolution Singapore 2019

"The Fashion Revolution Singapore committee is so grateful for the hard work and dedicated commitment by the students and Professor Anisa Johnny in co-organizing the Fashion Revolution Day Fashion Show events this year. The care and attention taken to attend to every meticulous detail in planning an event of this scale, from recruiting models to creating marketing material was remarkable.

We were also grateful for the class's initiative in creating art installations and immersive pieces displayed at the Tencel Studio at Design Orchard. Their creativity in exploring sustainability and ethics in fashion was unique and truly brought a new facet to the awareness building of Fashion Revolution. We hope to have the opportunity to collaborate with Raffles in the future to continue driving this important message forward."

Laura Francois - Country Coordinator, Fashion Revolution Singapore

Market Research & Creating Value For Your Target Customer I Simone Irani

“Chatting with Anisa helped to improve our brand and client relationships. We learnt to listen and effectively use digital marketing and data analytics to grow our business and to better understand our customer.

This has helped with overall brand structure in addition to helping us to reach new and existing customers on an elevated level. Thank you Anisa for giving us the tools we needed to move forward.”

Naomi Jospeh - Marketing Manager, Simone Irani

Brand Positioning I House of Sheens

“Anisa provided unparalleled level of mentorship for House of Sheens. As a fashion start up, our biggest challenges lay in marketing and branding within the Singapore market. Anisa had experience and the knowledge to effectively guide our brand to correctly position ourselves in the market. She also had incredible insight to shaping the brand and making the website, branding and online experience more user friendly. She is exceedingly thoroughly with her advice and really helped us re-brand correctly to attract customers.”

Shireena Shroff Manchharam - Founder House of Sheens

Branding Workshop

“You covered good ground in the limited time we had (pace was perfect) and the content was useful, relevant and very interesting. I appreciated that it was a small group and you took the time to comment on our individual businesses. It gave me plenty of food for thought but mostly I appreciated that it was practical advice I can apply to my business right away.

I would have happily spent all day learning about the topic so if you are considering conducting a more in depth workshop in future please do let me know and I will be sure to sign up! It would also be interesting to learn about personal branding as a founder of the business as well.”

Sharon, Founder, KI

Business Plan & Pitch Deck I The Prefecture

“I have known and worked with Anisa for the last 4 years and she has been instrumental in helping me understand the importance of a structured approach to operating a fashion business.

Too often small business owners, especially creatives, lack the awareness or understanding of operational planning using spreadsheets: stock plans, financial projections, and the all important P&L. Working with Anisa has given me a thorough but simplified understanding of developing spreadsheets that allowed me to create projections for my business, which consequently helped me to secure my first injection of external investment.

If you are a creative business owner I would highly recommend you start refining your comprehension of numbers to the same standard as that of your creativity, and Anisa is your gateway to that.”

Mr Q, Founder, The Prefecture

“Anisa’s guidance was invaluable for Ma Te Sai to reconfigure our website and highlight the most important actions of ours, so that our impact and sustainability can generate more sales.”

Emi Weir, Founder, Matesai