Portfolio

Brand Strategy

The brand was challenged with the task of explaining the advantages of 100% European linen and the premium price. First, I helped Nadia explore the different options for the Singapore context. Once the brand message was clarified I then helped Nadia develop a brand message and campaign to visually express the message creatively. This, included organizing a photo shoot, styling, assembling the creative team and producing the shoot by collaborating with Sofitel Sentosa.

Branding & Packaging Design

Lynn Yap spent years perfecting formulas for her natural hair care products. I helped Lynn clarify and refine the company’s market position and develop a strategy to make the two product ranges more distinctive. I also assisted Lynn in writing a creative brief, and found a graphic design agency to develop new packaging and supporting collaterals. A good creative brief saves time and money by ensuring the brand message and premium price points are expressed clearly.

Design Thinking

Wanderlust Hotel, is an architectural treasure - a much-loved period shophouse turned boutique hotel. Newly bought by a property management company, the company considered changing the name. I assembled a team of designers to use Design Thinking as a case study to demonstrate how different design disciplines can work together to propose a distinct value proposition for Singapore’s’ already saturated Hotel scene. We also carried out research to prove the name should be retained. The final proposal demonstrated how a diverse team of creatives can use design to create innovative solutions. The proposed business model future-proofed the property post pandemic.